Style by Sims — Fashion that speaks your style
London Personal Stylist

Dressed for the moment that matters.

Event styling, special occasions, corporate dos, milestone birthdays — or just a day in the city with friends where you want to look properly put together. I help you get dressed with confidence, every time.

In-person across London & Watford, or styled online wherever you are.

Est. London
Sims, London personal stylist
Westfield London Oxford Street Watford Intu Online Styling Westfield London Oxford Street Watford Intu Online Styling
What I style

Whatever the occasion, you should feel like you.

Every booking starts with a free discovery call so I understand the moment you're dressing for — then we build the look around it.

01

Event styling

Weddings, parties, nights out — a look that holds up from the first photo to the last.

02

Special occasion styling

The dress, the shoes, the details — sorted well before the day arrives, not the night before.

03

Corporate event styling

Conferences, launches, work dos — polished and confident without losing your personality.

04

Birthday styling

A milestone birthday deserves a one-off look, styled around exactly how you want to feel.

05

Glammed-up city days

Meeting friends in town and want to look effortlessly together? This is that outfit, sorted.

06

Online styling

Anywhere in the world — a video call to understand your event, then 2–3 shoppable outfit options sent straight to you.

How it works

Three steps, start to finish.

01

Free discovery call

15 minutes, no obligation. We talk through the occasion, your style, your wardrobe, and what "put together" looks like for you.

02

The styling session

A focused 2-hour in-person session, or a 30-minute online video call to understand your event, your style, and what you're looking for.

03

The result

You leave with a finished look — or, for online clients, 2–3 outfit options with clickable links, so you have a full, ready-to-buy outfit without leaving home.

Packages

Simple pricing, no surprises.

Every package starts with a free 15-minute discovery call, so you know exactly what to expect before you book.

Online

Online Styling

£90
  • Free 15-minute discovery call first
  • 30-minute video call to talk through your event and what you're after
  • 2–3 outfit options curated around you
  • Each option comes with clickable links — a full, ready-to-buy outfit without leaving home
Book this package
Where we meet

In person, or wherever you are.

London

Westfield London

Shepherd's Bush — full-day access to the biggest edit in the city.

London

Oxford Street

Central London's flagship stores, all within easy walking distance.

Watford

Watford Intu

A relaxed, less hectic alternative just outside London.

Worldwide

Online

A 30-minute video call, then 2–3 shoppable outfit options sent wherever you're based.

Sims, London personal stylist
About Sims

Hi, I'm Sims.

I'm a London-based personal stylist who believes getting dressed should feel exciting, not stressful. I've loved fashion and shopping for as long as I can remember, and that turned into a career built entirely around helping other people feel as good in their clothes as I do in mine.

Whatever the occasion — a wedding, a big work event, a milestone birthday, or simply a day in the city catching up with friends — my job is to help you walk in feeling like the most put-together version of yourself. I'm told I'm very approachable, and I genuinely mean that — there's no such thing as a silly question with me. Nothing gives me a better feeling than seeing a client's face light up when they finally see themselves looking exactly how they wanted to.

I work with clients across London and online, from Westfield to Oxford Street to Watford, building looks around who you already are rather than who a trend says you should be. There's no single "right" style — only the one that's actually yours, and made to work as hard as you do.

Every project starts the same way: a free 15-minute chat, no pressure, just a conversation about what you need for whatever's coming up.

Sims
@stylebysims18
Book

Ready to feel put together?

Pick the option that suits you — every path starts with a free 15-minute chat, no obligation.